Amazon to Open Brick & Mortar Store?
/A new report suggests that Amazon (NSDQ: AMZN) is opening a small, Kindle-focused retail store in Seattle to test whether the concept could be expanded to other markets.
I've always felt like Amazon's greatest strength (and the reason they were able to keep prices down) was their online only approach. Kindle is the defacto standard e-reader. If someone's not sure what Nook or Kobo is, you tell them it's "like a Kindle".