Rogers & Bell Have The iTV?
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Another source familiar with the negotiations said Apple is open to working with multiple companies for its connected TV project, which some have dubbed the "iTV." The tipster indicated that Rogers and Bell had been approached by Apple during its search for partners.
The last part of this paragraph is what really concerns me. Neither Rogers or Bell create anything. They only serve content created by others. They are just cable operators. If this Apple iTV is just a front-end for existing cable packages I'm really not interested. If this was Steve Jobs way of 'cracking' television I'm not seeing it. I hope there's more to it than this. I hope, I mean I really, really hope, they are working with content creators as well.