Tim Cook on Compromise

Microsoft was chanting the mantra of "No Compromises" at it's Surface Launch Event. But that's just delusory nonsense. Even Tim Cook, whose company has been leading the charge in almost every profitable & popular emerging area of personal computing said (via Joanna Stern):

One of the toughest things you do is make hard tradeoffs and decide what a product should be, and we’ve done that with the iPad.

It's not about 'no compromise' it's about the right compromise.