RIM Might License Blackberry OS

RIM CEO Thornton Heins via the Telegraph:

We don't have the economy of scale to compete against the guys who crank out 60 handsets a year. We have to differentiate and have a focused platform. To deliver BB10 we may need to look at licensing it to someone who can do this at a way better cost proposition than I can do it. There's different options we could do that we're currently investigating.

I call BS. Apple is leading the charge in Mobile and they only release one handset a year.

Blackberry 10 Handsets

John Callaham:

Research in Motion has revealed the smartphone hardware prototype device that will be given to Blackberry software developers this week.

Something about this looks strangely familiar. John goes on:

RIM has confirmed that at least some of the new smartphones it is developing for Blackberry 10 won't have the physical keyboard that has become a staple of most previous Blackberry devices.

I can't imagine why… RIM's been doing so well.

On Phone Choice & Satisfaction

Matthew Panzarino:

The publication also asked people why they chose the phone that they did, and got some interesting results in return. Windows Phone devices were most often picked for their operating system, demonstrating that the Windows name does have adoption power after all. The iOS customers liked the availability of apps and BlackBerry users were unsurprisingly convinced that email ease and a physical keyboard were integral. Android users were split between screen size, operating system and 4G capability being the deciding factors.

I have thought since I first saw it that Windows Phone looks like a really solid choice. Having spent no time with it I am unable to give a reasonable comparison to my iPhone. I suspect the average consumer doesn't care what phone they have. And once they have one they like it. My first iPhone was like magic in my hands. I'd never seen or used anything like it. I'm sure that if my first experience had been with a WP7 phone I would have felt the same way about it.

What is interesting though, is that the #2 reason people chose iPhone rivals or is greater than every reason people chose Android. The #3 reason people chose iPhone meets or exceeds every reason people chose Blackberry. And the #4 reason people chose iPhone destroys all but the number one reason people chose Windows Phone.