Nokia 808 PureView

#Ian Delaney:

Yes, that’s right. But this combination isn’t about shooting pictures the size of billboards! Instead, it’s about creating amazing pictures at normal, manageable sizes. There’s a combination of benefits.

The technology means that taking typically sized shots (say, 5 megapixels) the camera can use oversampling to combine up to seven pixels into one “pure” pixel, eliminating the visual noise found on other mobile phone cameras. On top of that, you can zoom in up to 3X without losing any of the details in your shot – and there’s no artificially created pixels in your picture, either.

Otherwise, you can use ‘Creative Shooting Mode’ to capture images at high resolution – 38 megapixels; then reframe, crop and zoom to find the best “picture within the picture” after the image has been shot and before saving it at convenient sizes for sharing and storage.

Wow. I would be applauding wildly if Apple did this. This is the first time I've seen a feature on another phone that literally blew me away.