Genius Ads And Over Reaction

Ben Brooks on the 'Mayday' Genius ad from Apple:

So Apple just subtly told all would-be Mac users that...

A good article, and worth a read, but I think Ben, like everyone else, is severely over-thinking this. I asked my wife what she (as a typical computer user) thought of "Labor Day", if it made her feel like Apple was telling users they were 'dumb' and in need of help. She looked surprised and said, "No, what I thought was 'this is funny'." Same thing I thought. I actually liked the ads. I wanted to see this genius character get a bit more development.