Fight Piracy with Indignation

Megan McArdle:

You are not forced into piracy because you can't get a television show at the exact moment when you want to see it; you are choosing piracy.

If that's not wrong, then hey, no need to write long articles about how they've really backed you into a corner. If you think it is wrong, then act like a grownup and wait until you can buy it legally. And really, if you wouldn't write an op-ed urging storeowners to stay open 24/7 lest they drive their customers to a little light B&E, then please don't write essentially the same thing about cable networks.

This isn't the issue, at least I don't think it is. And the comparison, while ethically accurate, is irrelevant. Downloading via torrent files is free and very easy. Not only that, but the threat of repercussion is very, very small given the payoff (HD content available within hours of original airing).

Now I do not mean to say that stealing is okay, because it obviously is not, but taking a moral stand and talking about 'acting like a grownup', while noble, is useless.

What needs to happen is that, like the introduction of the iTunes Music Store, studios need to compete with piracy, not ignore it. Make it obscenely easy to be honest. Provide content to your customers at accessible prices and as soon as possible. I believe most folks want to be honest, but they aren't passionate about it.

In short; get off your high-horse of righteousness and get down in the pit to fight piracy on it's own turf.

(via Jim Dalrymple)