BB10 & the End of RIM

Ben Brooks on the future of RIM:

By the time BB10 launches it won’t matter. Forget about BB10 competing with iOS or Android — it will first have to compete with Windows Phone 8, which will be making a major play for corporate love — backed by Microsoft money, Windows, and Exchange.

I almost feel bad for RIM. I liked the idea of a Canadian company leading the charge. But they got lazy and lost ground. That's a lesson a lot of companies could learn from Apple and what Apple did in the smartphone and music player industries.