Apple's "New Logo"

Buster Heine:

Tim Cook & Co. just wrapped up their event on the new iPad. At the very end of the keynote the last slide showed the Apple logo as pictured above. Is this a new logo Apple will be using? Apple rarely makes artistic adjustments to their logo during keynotes. We think it looks pretty neat and is a great modern interpretation of the retro rainbow Apple logo.

What do you think? Will Apple use this new logo more often, or was it a one time thing?

This logo is obviously just for this event. It matches the facade of venue's decoration. Move along.