'A Faster Horse'

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Matthew Panzarino on a PriceGrabber iPad survey:

The survey [...] asked customers which feature of the new iPad 3 was most important to them:

  • 54% indicated cost reduction
  • 53% indicated better battery
  • 49% indicated SD card to store data
  • 44% indicated better camera with flash
  • 44% indicated new A6 processor
  • 41% indicated built-in HDMI port
  • 36% indicated wireless synchronization facility
  • iPad is as cheaper or cheaper than 'comparable' tablets
  • iPad has the best battery life on the market right now
  • No.
  • Almost certain
  • Updated processor is almost certain
  • No.
  • We already have that

This is why Apple doesn't do focus groups.