1984 Ad More Successful Than The Macintosh?
/Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.
Define 'successful'. The Macintosh ushered in the modern era of the GUI desktop, phone, and tablet. It changed computing forever and it's effect is still felt today. The '1984' ad falls into the same category because it set the tone for Apple to the world and is still considered one of (if not the) best ad ever made.
I might be more inclined to put them on par but still rampantly successful none-the-less. The whole package that was the original Macintosh set off a revolution. One that I'm grateful for today.