iTunes Store Overhaul?
/While the iTunes App Store is an incredibly and unprecedentedly popular service, many users have complained about how difficult it sometimes is to find new and exciting software for their iPads, iPhones, and iPod touches. Apple is likely working on a more interactive way of locating iOS device software to solve these concerns. The interactivity that Apple wants within the digital store is something Apple could only likely pull off by housing the store within a full-fledged application, not a pure web browser experience.
I would like the iTunes store (music, movies, tv, books, apps - it's really big) to be in a separate app, at least on the Mac. iTunes is awfully convoluted. I'd also like a separate app for syncing iOS devices.