How Apple Gets Its Product Shots

Charlie Sorrel:

Pro photographer Dwight Eschliman spent two days on Apple’s Cupertino campus shooting real photographs of the iPod Touch. But because he was using big studio cameras to get huge image files, and was shooting super close-up to the iPod, depth-of-field was hard to come by (DOF shrinks appreciably the closer you get to your subject). So Eschliman took a bunch of photos, all focussed at slightly different distances, and stitched them together “in post.” The resulting composite image shows the iPod in amazing detail, and is sharp from front to back.

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