It's Not Called iMatch
/Apple charges consumers a fee of $25 a year to subscribe to the iMatch service.
Okay, this may seem nit-picky to some of you, but there is no such thing as iMatch, well there is, but Apple has nothing to do with it. Jeff is happy that copyright holders and artists are getting paid money they might otherwise never see. Great. You'd think someone so happy about a service would at least know that service's name! It's iTunes Match not iMatch. It's the same thing with iTouch. There is no such product. And, frankly, it sounds kind of creepy.