iPad Doesn't Have It, So It's Better!

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Matt Brian:

Amazon has targeted the iPad in previous commercials, highlighting the difficulty some face when using the device in direct sunlight, but the company has just released a new advert, going for Apple and its iPad over pricing.

The message here seems to be "cheaper is better" — not sure that's true. Also, it doesn't matter what a given product has, if Apple's equivalent (or competing) product doesn't have it, it's better.

  • It has a pen! (Already died - it was called the 90s)
  • There's a 5-inch screen! (Already tried, and failed)
  • 3D! (We'll see - hasn't been doing so great for Nintendo)

People who have a Kindle love it. People who've used a Kindle Fire usually agree with Matt Brian:

appreciate the Kindle Fire delivers an incredible amount of content for the price, but it’s still a long way from being the finished product, especially when compared to the iPad.